Lowkey gwap’s music is about as authentic as melodic rap gets. The track “No Feeling” showcases an artist with an intense level of passion for music and lyricism, as well as one with fresh bars, a genuine sense of storytelling, and a characterful leading voice.
“No Feeling” is a huge track. Stunning production at every moment means that from the minimal and up front nature of the first few bars right through to the thick and explosive energy of the final section, everything strikes hard. The intro alone, as simplistic an idea as it is, pulls you in with its creative reach. The verse vocal is loaded with character and honesty, the words speak a truth that only the artist can choose to explore and share, the sort that breathes new life into rap and grime. The speed and swagger of the performance is superb.
If anything, the track is too short, but that’s the nature of the game. Better to leave them wanting more than to overstay your welcome. The energy of the track is intense and the vibes it brings offer something of an uplifting, inspiring, motivational mood that lingers long after listening. For a genre that is titled so as to appear less than clear or crisp or clean, this particular offering is as stylishly crafted and finished as possible, and it works brilliantly in the context of the music.
The track’s hook is on point, the energy is kept at a fairly hyped level though with an underlying, easy going musical vibe. Lyrically there’s a touch of darkness on occasion, largely due to the unquestionable truth the artist presents his audience with. Real life is reflected within the verses, and the return to the hook keeps that uplifting element ever present and powerful. The hook and in fact the overall ambiance of the track pays something of a tribute to classic melodic rap from way back when. There’s a subtle touch of organic musicianship to the beat, not overusing electronic samples or aiming too carelessly with the creative mixing. The track is humble, but it hits with strength, and the artist’s leading voice and flow throughout is the sort that will bring fans of real melodic rap back again and again.