Ahmad McCown’s latest release “Something New” is all at once interesting, stylish, smooth and rhythmic to the point that the music becomes this blissfully melodic, even hypnotic, necessary part of your life for the short time that it plays out. It all started with a stereo, a keyboard, and a Georgia-born/Delaware-raised boy with a dream. “Something New” is a piece of work and this is one of the amazing songs that you are listening to after ages with a great message to make your life a successful one.
“Focus, Determination, lack of stress, confidence are the keys to starting something new” When you listen to this phrase this explains a lot and “Ahmad” has brilliantly used these terms to make this track more meaningful, wonderful and attractive at the same time. As the listeners, if we can understand the true meaning and if we can sink with the track, we are pretty sure this hits hard at once.
Within each minute of music, the sound is both manic and calm, gentle and heavy, progressing through the artist’s creative story-line with an attitude of R&B and an underlying softness of soundscape as well. What adds to the intrigue of it a great deal is the presence of lyrics. The leading voice sampled throughout has a distinct level of passion and urgency, this is in both the performance and the words chosen to express these ideas. The vocal, on many occasions, addresses a certain other directly, amidst mildly descriptive imagery and a few key lines that surround you in a fairly hypnotic manner.
With Ahmad having a strong passion for music, his main focus is longevity. McCown is hoping to release material that people will remember years from now. In Ahmad’s eyes, it’s not just about making music. It’s about making memories. Because McCown is just now embarking on his musical journey, he knows he still has a lot to learn. He plans on educating himself by learning from those who have had major success in the world of entertainment.
The vocals of Ahmad are great, the music is great – unique and equally characterful, at the same time as following those known pathways that lead to something comforting and enjoyable – but the songwriting is something else. There’s undoubtedly such a thing as trying too hard when it comes to writing, but this seems to be the very opposite of that – the intriguing detail of the verses captures your attention from afar, the simplicity of the lyrics in the hook offer just enough substance to pull you in, and the surrounding musicality and the general way in which the artist presents this music and these ideas is hugely appealing and more than enough to keep you compelled and interested once you’ve arrived.