A superb sound design brings a mellow beat and string-led ambiance for this rhythmically addictive new hip-hop anthem from PKOLO.
PKOLO is a music producer who earlier worked for Bad Boy Entertainment (2012-2014) and produced “You Be Killin Em” for multi-platinum artist Fabulous in 2012. Operating from Elizabeth, New Jersey, PKOLO has worked with and developed breakout artists such as Foushee, Kanis, and 2milly, to name a few. PKOLO is now stepping out into the limelight as he continues to craft his signature high-energy hits!
FYF is a surprisingly up-front, clean-cut vocal lead, the song straightway bursts into its hook section – contrasting the delicacy and calm of the soundscape with an avid, loudly mixed voice that quickly injects a memorable chorus into the process with goodness of PKOLO’s and Snootie Wild.
Following this, the beat falls back all the more so, laying bare a spacious, minimalist setting, accompanying a change in vocal flow for a few short lines but an equal simplicity – all as the verses take the reigns.
The track tosses up with its hook and makes sure to reintroduce it just enough times to become the anthem that you need swiftly. The addictive beat of this moment, the simplicity of the rhyme scheme – all of this compares smartly with the story-telling, and performative choice found elsewhere, resulting in a moment that firmly pursues to bring music fans together to share in the feeling.
Vocally the release showcases PKOLO’s and Snootie Wild unique tone and delivery in a subtly recognizable way. It will be exciting to hear where else the music takes him in the coming months and years.