There’s a lot about this release “Boss Baby” that works well with its title, not least of all the simple loop of the hook that makes certain you’ll remember and recognise it – even among some of the hardest and most saturated hip hop playlists around right now. The vocal style and the presentation of the song’s hook all makes for something loaded with character – these short, rhythmic bursts of lyricism contrast distinctively with what is a fairly delicate, mellow musical backdrop. And that’s all before you even get to the verses.
In terms of looking for something with a good groove, easy to vibe to and fairly easy to recognise – everything about this has been done well. Rossta Mac ft Buss da Husslah encourages the good times by showcasing that lifestyle and those dreams throughout his verses and indeed in the accompanying audio. The track has a smooth and colorful finish about it that lets it just work. You can hear this coming through on mainstream radio and the concept is one that supports a belief in better things or that greatness is possible.
At its core, this is a track to turn up loud as the weekend kicks in. Rossta Mac ft Buss da Husslah is paving his way through the music world by fusing elements of hip hop and dance-pop, among other snippets of influence. These creative edges can be heard and appreciated with each new listen to this release, but to hear it playing in the background is equally effective in presenting a simple, fitting hit that’s likely to satisfy a contemporary audience.
Having an effective hook is essential and you undoubtedly get that here, having verses that creatively and skillfully pave the way towards it though, and stand out in contrast so that real impact can occur, is equally important. The verses throughout this single are consistently impressive. The storyline varies and so do the voices and the style of flow, but never too intensely that the track loses its central focus or energy.
Considering the influx of simple, repetitive rap of late, a release like this stands out for its stylish back-and-forth between characters and for the notable level of space within the music. The beat has a certain flair within itself, subtle but certain, and though you’ll recognize the hook and the ambiance undoubtedly after hearing them just once – there’s always something new to grab your attention with each revisit thereafter. For fans of hip-hop, this is often precisely what appeals – something with more value than what first appears on the surface. An easy hit. Expect even bigger and better things to come through over the coming months and years.