“Trendin” is a song by “HeatRay” that quite effectively sounds as the title implies; the music and the melody come through with a certain brightness that softly seduces you as the story and the performance progress.
As producers, the mix is incredibly creative and has been flawlessly crafted to a superbly professional level. There’s a smoothness to it all, these dreamlike, occasionally retro-sounding synths and samples. There’s also an overwhelming delicacy that makes you feel as if sitting perfectly still is the best way to receive it – not wanting to interrupt the peacefulness or break anything with erratic human behavior. There’s a blissful order and soft sense of movement to the music that carries your consciousness along as the whole thing progresses.
At one point the beat falls away, and the riffs, the ambiance that pours over you is intensely euphoric. It has the effect of leaving you feeling completely at one with your current moment. The notes chosen combine to give off something of a magical quality, a trait that isn’t often found in ambient music – this following of a certain riff or melody, this memorable collection of notes. The single has a hook, and that’s unusual, and beautiful to listen to. The “Trendin” is definitely one to watch out for.
The structure of the track is notably unique and interesting to witness. The melodic hook comes through with the familiar vocal effect of much of modern hip-hop, however, it’s used here in an uncommon way, and the melody arrives as a fairly tuneful contrast to the weight of the surrounding sections. This artist undoubtedly offers something fresh and true to their own preferences and their own sense of style and personality.
Not one to hold back, the honesty and openness of the lyrics is commendable, unfiltered – an outpouring of reflective ideas and life experiences, and lessons learned. This is the all too familiar concept of an artist’s struggle to express and to be heard and understood, but outside of the concept; everything is loaded with individuality. HeatRay’s own perspective and his approach regarding this journey are far from familiar – it’s fresh, it’s fearless, and it speaks an unquestionable truth that is likely to reach out and connect with any number of compassionate listeners and fans of heartfelt, authentic hip-hop. HeatRay talks of rap battles, the inner strength and drive required to push through. The detail is immense and this makes for a pretty incomparable string of storytelling.
