“KaJ Loud” strikes from a slightly different angle for this latest, minimalist hip hop release of “Thot I Told You.” This short video will bring you the behind-the-scenes and you all will love the setting, vibe, and production at the same time. The minimalism is the key, the essence of the music is maintained by the space, the simple gathering of elements, the clear-cut rhythm, and riffs. The leading voice rides on top of the beat here in a classic manner, though as things progress, the more familiar side of KaJ Loud’s creative reach begins to show itself.
“Thot I Told You (behind the scenes)” is a pretty fitting place to start for listeners who are new to his work. The rap flow feeds off of the energy of the music, so when the beat gets big – the leading voice follows suit. As the audience when you witness the behind-the-scenes of this awesome track, automatically you need to watch the whole track as well. KaJ Loud’s understanding of the structure and his awareness of how elements connect within any piece of music leads to something that feels united and confident; a necessary pairing for any hip-hop release.
In terms of that sense of character, the rap flow and performance style has a touch of influence or familiarity about it, but not massively so. The tone of voice, and the way the words interlink and pour out in a fairly smooth and laid-back manner, it all adds to what is a fairly individual sound. For the most part, despite the structural changes, this track feels like it was built around a free style.
Production-wise you really start to notice the difference between those who rush a release and those who take the time to fine-tune every moment. The beat here sounds superb, the entire soundscape does, but the beat has found itself marching perfectly between intensity and translucency. It’s not overly crisp, it’s not heavy, but it drives the heart of the track in a precise and fitting manner. As the track continues the details gather in a familiar way, making for something that feels much more like a mainstream release than the usual, freely wandering, forever evolving hip hop piece might.