“Oh Loretta (lyric video)” by “Caleb Minter” is a huge track. Stunning production at every moment means that from the minimal and upfront nature of the first few bars right through to the thick and explosive energy of the final section, everything strikes hard. The intro alone, as simplistic an idea as it is, pulls you in with its creative reach. Then as the soundscape steps up to the center stage, there’s a touch of nineties nostalgia to it all, and on top of everything you get the power of that leading vocal. The verse vocal is loaded with character and honesty, the words speak a truth that only the artist can choose to explore and share, the sort that breathes new life. The speed and swagger of the performance are superb.
The music is undoubtedly soaked in a certain sort of alternative or experimental sound, but this merely adds to the individuality of the whole release, and it takes nothing away from the rhythm and drive of it all. The music is hypnotic to the point that you may find yourself dipping in and out of the lyrics, though whenever you’re in – you’re clinging to every syllable; following these lines along, pausing, and heading back a little further for anything you may have missed. Creativity is key and it comes in high doses with this track. That goes for the beat, the lyricism, and the overall soundscape that has been so freely crafted yet storms into your consciousness with the intent of a lightning bolt. Well worth experiencing.
The song possesses one of the most memorable and provocative hooks I’ve heard in a long time. The melody washes over you in a way that makes any length of time seem too short, increasing the chances of you pressing repeat, perhaps again and again. Beautiful-sounding music makes every moment brighter in itself, but when you get the songwriting chemistry just right, which is rare, and difficult, something about it just changes your entire day. One for the long-term playlist, for sure.