Caleb Minter ’s latest short film release “Oh Loretta” was written and produced by Executive Producers Michael A. Price & Stephaine R. Price and offers a really interesting style of songwriting and performance. Most notably driven by a uniquely creative thought process – resulting in a sound that is new, a voice that has character, and a string of ideas that provoke thought.
The great thing about the song is that the music supporting the essence of it – the ideas, the melody – consistently works hard to enhance the current moment. As the song progresses, this haunting and almost other worldly ambiance unfolds and expresses various sentiments or various scenes, as it were, all of which feed well into the central story line or mood of the piece.
Caleb Minter ’s flow is rhythmic and emotional but perfectly in keeping with the upbeat and motivational energy of the music supporting it. The storytelling is important, this is something truly unique to the artist, so you get a release that is both packed with individuality, and professionally, thoughtfully crafted and finished.
The track’s hook is on point, the energy is kept at a fairly hyped level though with an underlying, easy going musical vibe. Lyrically there’s a touch of darkness on occasion, largely due to the unquestionable truth the artist presents his audience with. Real life is reflected within the verses, and the return to the hook keeps that uplifting element ever present and powerful. The hook and in fact the overall ambiance of the track pays something of a tribute to classic from way back when. There’s a subtle touch of organic musicianship to the beat, not overusing electronic samples or aiming too carelessly with the creative mixing. The track is humble, but it hits with strength, and the artist’s leading voice and flow throughout is the sort that will bring fans of real hip-hop back again and again.
At times the music and the accompanying video are intensely awesome, there’s a definite sense of artistry to the whole thing, as opposed to merely being music for music’s sake – to escape to, or to be entertained by. As mentioned, Caleb Minter ’s music is interesting, unusual, and seemingly very true to his own creative desires. Well worth a listen.