Holding on is a nice catchy hip-hop track for every music lover, even if you are new to hip-hop music. Jordan Mac presents a take on modern hip hop that comes soaked in a few different areas of inspiration. The opening riff, for example, despite the smooth and warm aura, has a mellow vibe to it. The following beat, in slight contrast, has much more of a classic rap feel – which works well, it’s nostalgic and simple in setting the mood and laying the foundation for the lyricism that comes afterward.
Jordan Mac is an inspiring hip-hop artist from Rockford, Illinois, United States of America. He fell in love with music at a very young age. By the time he was 8 years he was already writing his raps. As a kid who had a rough childhood, hip-hop music from the likes of Eminem, 50 Cent, Lil Wayne, and 2pac was his happy place. His dad had a drug issue and spent most of the time in prison and soon passed away. With all the hardships he worked hard to achieve his dream of being a hip-hop artist. By the age of 22, he was able to release his first track “Embers”. Lyrically this track is surprisingly emotional and open in its addressing of personal issues. The more you listen, the more surprising the whole setup actually is. What appears at first as a fitting and simple addition to the world’s hip hop, later evolves to be something more of a connection to a thoughtful, skillful individual – something fresh to find solace in.
Jordan pours his truth into the verses, and then when the melodic moments hit, the vulnerability increases – a relevant switch as the singing suggests something less hard-hitting, perhaps gentler than rap. The track has been structured with care, it keeps the vibe constant but it also keeps things interesting and progressing as per the underlying sentiment. With a style blending old school and new age Hip Hop, Jordan Mac emerges as the next up-and-coming artist of this generation. Just like his favorite artists such as Kid Cudi, Mac Miller, J Cole, Eminem, Juice Wrld. Hopefully, Jordan Mac continues to put out more music and march to his own beat as the next few months and years go by.
Find him on Twitter and Instagram.
