Kicking into gear with a distant and somewhat nostalgic, retro beat, Rod LeCoeur soon goes on to lay out its addictive and haunting hook – an anthem-like, rising melody, which spirals upwards in a sort of Backstreet Freestyle fashion. BORN 2 WIN takes command of the space, declaring the track a hit before it even fills the room, and proceeding to offer up precisely the confidence and character required to take it there. The track’s title, its hook, and this retro beat, all undoubtedly give it a sense of personality and make it recognizable from the offset. The further into things you get through, the verses showcase a whole other side to the artist’s work and creativity.
Rod LeCoeur is a talented hip-hop artist from the small town of Quebec City, Canada. His passion and dedication to producing unique soul-hugging music have already made him an icon of the city. He got years of experience playing music in cadet troops. So he knows how to make music which gives the listener the wow factor. The amazing hip-hop music of artists like Travis Scott, Kanye West, and Drake inspired him to be a musician and to aim for the moon.
The track’s verses lead with a classic hip hop confidence and strength, dealing with short lines that move from reference to reference, making light work of the climb but declaring a level of determination alongside a laid back sort of love for life – and unwavering confidence about every aspect of it. What separates the track, however, is the nature of these references. BORN 2 WIN effectively blends a renowned style of hip hop with a refreshing, contemporary take on familiar bars. In short, they’re not as familiar as you’d expect. Really well done, a classic hip-hop track with a fresh edge of style and intention.