CHEECH is one of the brilliant, talented, and awesome musicians from Toronto, Canada. “Pay The Cost” is his latest release to all the audience out there with a great vibe. CHEECH is an avid fan of Hip-Hop, but what separates him from much of the crowd is his innate creativity. His ability to make great music out of nothing, again and again; fusing originality with personality, and individual flair. He’s building these tracks for artists to collaborate with, yet they work pretty damn well on their own, in all honesty. The music is unique and varied, the rhythm, the beat, the sounds and effects used throughout – everything has CHEECH’s stamp on it; his creative mind shines brightly with every element.
“Pay The Cost” has a brilliantly classic sound to it, musically – a little like the first few huge r&b meets hip-hop tracks of the 90s, but with something undeniably fresh about it. The performance throughout has such a flawless flow to it, the voice itself bringing that notably unique tone, a touch of that real-life gravel in the vocal, adding massively to the overall effect of the music. You know the sound once you’ve heard it, and there’s a hell of a lot to get stuck into once you’ve discovered his work. Behind those vocals, you get a vast and varied array of synths and beats that will make you feel hyped and ready for the summer. Among the leading vocal performances, you get to know the artist a little, you get used to the style and the sound, the lyricism – realizing pretty quickly that there’s a lot to like about this music, and a whole lot to get addicted to.
Individuality is hugely important in independent music, and with CHEECH’s music you get a good mixture of this with a comforting sense of familiarity – the music put out has been written and produced by a lover and evident master of the genre. For where it falls in the music world, it’s a job done superbly, not least of all because of that undeniably catchy and memorable hook. The good news is, there’s plenty more music where that came from – Cesare is a dedicated artist with a whole collection of music for you to delve into.
The music has been mixed brilliantly, really bringing out the very best in the artist’s vocal performance as well as in the instrumentation surrounding it. The more you listen, the more that melody pulls you in, and before long the whole track is imprinted in your memory. There’s a definite strength in the hook here, and there’s plenty more soul to soak up elsewhere in the song, too. It’s refreshing to hear a singer of this style writing songs that are so new sounding.
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